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PRovoke Media's yearly benchmark of creative imagination in the public relations earth, determined by award recognition from many internet marketing and PR competitions across the globe.
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McDonald’s received the Grand Prix, the evening’s best marketing campaign award, for its “Move into McDonald’s” method, which tapped enthusiast-pushed style to co-develop a new apparel brand name with Gen Z-favored shoe manufacturer copyright.
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Circumstance Review: The achievement of McDonald's Kid's Day marketing campaign in China can be attributed to the power of Tremendous fans, an effective collaboration with Mr Doodle, as well here as the creation of the constrained-edition solution that managed to pique collective curiosity.
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Judged by major authorities from the fields of PR, communications, and journalism, profitable a PRCA APAC Award signifies noteworthy accomplishment and recognition for exceptional get the job done in these spots.
Your entry will likely be judged rather and objectively, no matter spending budget, scale or resource. Just about every entry will be judged inside of its have context and on its own merits giving an even participating in industry to significant and compact firms and campaigns alike.
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